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Mobile Marketing

... is marketing on or with a mobile device, such as a cell phone or a tablet

.... can also be defined as “the use of the mobile medium as a means of marketing communication”

... is the “distribution of any promotional or advertising messages to customers through wireless networks”. 

In a more specific definition, Mobile Marketingis “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas - thereby generating value for all...

mobile marketing

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